The first in a series of occasional papers from the Emergency Planning College (EPC) navigates us through the issue of communicating risks to the public.
There are lots of tomes explaining how to communicate risk to the public, yet the EPC claims it’s the only document of this type. It’s short and practical.
The EPC document, written by Mark Leigh in February 2012, recommends you ask yourself the following questions:
- Does this document actually communicate with the public?
- Is it likely to mean anything or be accessible to a lay audience?
- Does it support your warning and informing strategy?
- Does it justify (in public communication terms) the effort taken to produce it?
- Could it be made better, and how?
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