Are free Crisis Communications theory lessons going to improve your ability to practice?
Why? Because, says Professor Timothy Coombs, while common sense is useful, access to evidence-based research and analysis is invaluable. It’s a way to learn from other organisations’ successes and mistakes before you have to manage another crisis yourself.
Over the next few weeks, we’re bringing you a few of Professor Coombs short online video tutorials, because we’re big fans.
In this first short video tutorial, he offers a crash course in Situational Crisis Communications Theory.
Evidence-based ideas remove some of the uncertainties around deploying ideas that haven’t been fully considered – which is common during the often fast-paced timeline of a crisis.
In a mere 7 minutes he covers the following:
- Crisis responsibilty: victim, accident or preventable?
- Intensifying factors: history, prior negative reputation
- Base response for all crises: prevent further harm, psychological management
- How to react without under or overreacting
- Separating evidence from speculation
It’s short and sweet, so why not have a little listen over your next cup of coffee?
If you find him useful, you may also like to browse Crisis Communications books by Timothy Coombs:
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