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Crisis Comms: In Theory (video)

Are free Crisis Communications theory lessons going to improve your ability to practice?

Why?  Because, says Professor Timothy Coombs, while common sense is useful, access to evidence-based research and analysis is invaluable.  It’s a way to learn from other organisations’ successes and mistakes before you have to manage another crisis yourself.

Over the next few weeks, we’re bringing you a few of Professor Coombs short online video tutorials, because we’re big fans.

In this first short video tutorial, he offers a crash course in Situational Crisis Communications Theory.

Evidence-based ideas remove some of the uncertainties around deploying ideas that haven’t been fully considered – which is common during the often fast-paced  timeline of a crisis.

In a mere 7 minutes he covers the following:

  • Crisis responsibilty: victim, accident or preventable?
  • Intensifying factors: history, prior negative reputation
  • Base response for all crises: prevent further harm, psychological management
  • How to react without under or overreacting
  • Separating evidence from speculation

It’s short and sweet, so why not have a little listen over your next cup of coffee?

If you find him useful, you may also like to browse Crisis Communications books by Timothy Coombs:


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One comment on “Crisis Comms: In Theory (video)

  1. Pingback: Social Media & Crisis Management (video)

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